Let’s Revisit “Bros Icing Bros”

It was gone immediately, but, alas, not forever.

Welcome to part 23 of our Internet Nostalgia series, which looks back at phenomena that captured the internet’s imagination and attention for a fleeting moment and then vanished as everyone moved on to something else. This series looks back at those olden times and what

--

--

--

I write about these tumultuous times 3x a week. Author of five books, including “How Lucky.” NYMag/MLB.. Founder, Deadspin. https://williamfleitch.substack.com

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Twitter’s ‘Hide Replies’ Function Serves To Appease The Elitists Of The Political/Media Class

Technoblade Never Dies…

It Took Me 5 Months To Get 2000 Followers On Medium!

Ukraine calls for @Russia to be removed from Twitter

Ukraine calls for @Russia to be removed from Twitter

A Mindful Approach to Managing our Media Consumption during Challenging Times

Social network stories: the “Attention Heist”

Why Your Social Media Addiction Is Probably Incurable

Gunman kills 10 at New York store while livestreaming on…

Gunman kills 10 at New York store while livestreaming on...

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Will Leitch

Will Leitch

I write about these tumultuous times 3x a week. Author of five books, including “How Lucky.” NYMag/MLB.. Founder, Deadspin. https://williamfleitch.substack.com

More from Medium

Your Friday Five Lists for January 31–February 4

Wordle Spinoffs: The Complete and Authoritative Index

Wordle graphic that reads “Enjoy other wordy games today.” With “today” being the answer to the puzzle.

Dad Review of the Melissa and Doug Paw Patrol Rescue Dashboard

The Best Social Connection of 2022: Your Neighbors